As a business owner, one of the best ways to generate sales is by attracting people to visit your website. No doubt you are already engaged in a number of online marketing activities including search engine optimisation, pay-per-click advertising and getting your brand out there by interacting with fans and followers over social mediums.
So why would you bother creating and maintaining a business blog?
1. Drives qualified traffic to your website
The more people who visit your website, the higher chance you have at converting that visitor into a paying customer. Investing in the creation and maintenance of a regular business blog is like erecting a gigantic road-words sign on the internet superhighway. This sign is not only designed to continually drive traffic directly to your website, but to ensure that the people who are ‘passing by’ are already interested in your product or services before they even arrive.
2. Establishes your brand as a thought leader within your industry
One thing that businesses often get wrong when they first start writing blogs is to use it as another forum to sell their services, but beware – your customers aren’t stupid! They will know if you have written a blog post that is just another thinly veiled marketing device. As a business blogger, you have a unique opportunity to position your brand as an expert and thought leader within your chosen industry. By choosing thought provoking subjects which create discussion, your will build a reputation for excellence and stand out from your competitors.
3. Low cost
Compared to employing a marketing agency to build a Google Adwords campaign, or paying monthly search engine optimisation costs, a business blog is inexpensive and easy to implement. Weather you decide to employ the services of a freelance copywriter, or use an in-house resource, a business blog can generate a quick return on investment, as well as a source of regular website visitors.
4. Great for SEO
Google (and other search engines) view regular content on your website as a good indication that your business is relevant and active. By maintaining a regular blog, you will be giving Google a reason to come back time and time again to index your website – and by going one step further by optimising your blog articles with the key words and phrases you want to target in your ongoing SEO efforts, your business blog will be attracting regular visitors in no time!
5. Builds your email marketing database
Do you currently offer a sign up form on your website for visitors to subscribe to a business newsletter? For brands which sell products, you are probably already sending a regular monthly EDM with your latest offers. But what about for businesses who sell a service? Business blogs are a great way to keep in regular contact with visitors and give your customers a reason to come back regularly and read your pages.
The above are just a few reasons to start blogging for your business – but there are thousands more! Taking the step to build and curate a successful blog is a great way to give your business a voice and personality – not only does it encourage your customers and potential advocates to engage with your brand, but you can also use it as a great market research tool by crowd-sourcing your followers for ideas on new business lines to branch into, and to streamline your future marketing strategies.
Have you found success in blogging for your business? What tips and hints do you have for budding bloggers?
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