January 29, 2013 Leave a Comment
September 20, 2012 Leave a Comment

7 types of tiresome personalities on Twitter

In our recent article ‘The 7 most annoying Facebook personalities’ we took a look into the psyche of some of the most irritating types of status-wasters you commonly come across on Facebook – but what about Facebook’s arch nemesis and rival social network, Twitter?

Here is our cheeky look at the 7 types of twitter personalities who may frequently fill your feed:

  1. Sir-spams-a lot: Just as the title suggests, these tweeps seem to think they have been given a knighthood to the twitterverse and subsequently use the site as their own personal channel to post dodgy links on their feed as well as in DM’s to unsuspecting fools which direct back to porn sites and other explicit channels.
  2. Self-promoter: Most commonly found on brand pages and other official business handles, these twitter accounts exist for one thing and one thing only – that is to shamelessly (and mind-numbingly) tweet content specifically generated from their website pages. Things like boring company news updates (that no one cares about except their PR department), bland sales messages etc etc… we’re getting bored even writing this, imagine how their followers feel!
  3. Twisted Twitter trolls: Unfortunately, these unpleasant folk are becoming more and more vocal on the twitter air-waves – think narky, bitter and twisted sociopaths who feel the need to validate their existence on earth by putting down others in very vocal and usually expletive-ridden tirades, before skulking away under their cowardly cloak of anonymity.
  4. The Friendless ‘Follow-me-back: These poor lost souls live and breathe to build their follower list. Instead of tweeting interesting, relevant content which in turn encourages a loyal list of subscribers to their twitter feed (duh, go figure!), the friendless follow-me-backer prefers instead to pursue their prey head-on by relentlessly following any and every twitterer under the sun, only to drop their newfound ‘friend’ within 24 hours when the twi-love is not reciprocated. Just like Rebecca black, their favourite day of the week is of course, #followfriday.
  5. Acronym-aholics: Who might these tweeps be you wonder? Perhaps a few words may jog your memory – YOLO, LOL, and OMG! WTF! are just a few of the delightful ‘words’ which tend to make frequent appearances in the twitter vernacular of these highly educated (note our sarcasm) and refined individuals. Most likely to be members of the i-generation, these enthusiastic twitterers love to comment on anything to do with celebrity culture, TV shows and life in general – yet rarely offer much value with their incessant chatter.
  6. Serial complainers: No longer content with sending long-winded, strongly-worded letters of disgust, outrage and annoyance straight to brands via email or snail-mail, this new breed of consumer uses twitter only as an ideal outlet to vent their frustration at unsuspecting and well-meaning brands.
  7. Any person who includes ‘I’m a belieber’ in their twitter bio: These obsessed  Justin Beiber fans lurk on twitter, sending creepy messages of love to fellow beiberphiles, tweeting #beiberfacts whilst simultaneously experiencing the little-known mythical phenomena known as a #beibergasm (aka the feeling of pure joy when Justin Beiber tweets about tying up a shoelace).

How did we go? Do you think we hit the mark with our 7 types of twitter personalities? If you enjoyed this article, check out one of our similar tongue-in-cheek posts: ’7 signs you’re addicted to social media‘. And don’t forget to subscribe to our newsletter or ‘like’ us on Facebook if you would like to be notified of new blog articles by contentforclicks.

Filed Under: fun, social media, twitter
September 16, 2012 Leave a Comment

The 7 most annoying Facebook personalities

Are you one of them?

Just like in ‘real life’, Facebook is fraught with personalities whom we may or may not get along with. Even if you think you know a person pretty well offline, the truth is, you’re always taking a gamble when you accept that innocuous friend request. For better or worse, someone who may seem completed grounded face to face might actually be a the online psycho from hell. Here are 7 types of Facebook personalities everyone loves to hate:

  1. The gamer addict aka newsfeed jammer: Previously known exclusively as the Farmville nerd, todays Facebook gamer now has almost unlimited access to a plethora of online social games at their fingertips thanks to companies such as Zynga, Gameloft and the Sims. Long gone are the days when you used to see a handful of harmless farming requests – these days your newsfeed is likely to be besieged by anything from roaming zombies, entreaties for recipe ingredients, Texas Holdem chip gifts and Songpop top scores.
  2. The crazy cat lady (also appears in the guise of excitable new mums who post copious photos of their darling lil junior eating food, taking a dump etc): These well-meaning but misguided folk just can’t resist sharing multiple photos of their furry little friend and/or average looking offspring, under the erroneous assumption that the rest of the online world is just as interested in getting snooze-worthy up-to-the-minute updates about their pets and babies doing thoroughly uninteresting and unremarkable things. Eg. ‘How cute is my little Bella, seen here with mushed pup peas and carrots dripping down her face’.
  3. The philosopher aka total try-hard : This new-age person wants everyone to think of them as witty and profound and so painstakingly promotes a long list of what they perceive to be obscure and clever quotes, usually accompanied by black and white, post-modern existentialism-esque artistic photos in an effort to make themselves appear more interesting.
  4. The tech-spaz older relative: You know this person – maybe it’s your Nan, an uncle or aunty, or someone else’s Mum or Dad who has just signed up for Facebook and can’t quite get the hang of how it works. These social newbies enthusiastically share and ‘like’ away, only to be horrified when they unwittingly click on something called ‘lemonparty.org’ and their ensuing activity is posted over the entire facebook network for all to see.
  5. The ‘Look at me loving life with all my uber-hip photo’s’ post-breakup party girl: You can spot these secretly lovelorn posers a mile away by the onslaught of self-snapped profile photos they upload, checking-in to all the latest music festivals with their trendy Kanye sunnies on, sipping large phallic-looking glasses of unidentified alcoholic beverages, and competing with their bestie on who can do the best pouty duck face into the camera. This girl wants to make sure everyone can see just how HAPPY she is without her ex, how much FUN she’s having, and make a point about how much BETTER off she is now that she’s on her own.
  6. The ‘I just threw up a little in my mouth’ public displays of affection couple: On the one hand, seeing occasional messages of love over the Facebook airwaves (especially from men or women who normally keep that side of their lives private) is actually quite sweet. But what about those couples in the passion-filled first throes of relationship bliss? These infatuated lovers who, having been together for all of 3 days, feel it necessary to post update after vomit-filled update on just how much they ‘looooooooove their sweet bunnikins’ and let the world know how ‘my boo boo is the most amazing boyfriend ever, I’m just sooooo lucky to have him’.
  7. The ‘my life is falling apart, and I need to let the whole of Facebook know it’ broadcaster : These facebookers mistakenly use their status field as their own sort of personal online journal, and proceed to write every little detail of their lives down for the world to see (incidentally these people are often the very same ones who start out as our starry eyed couples from point number #6!). Intimate life details such as ‘I just found out Luke was cheating on me’ or ‘You think you know someone and then he goes behind your back’ are posted and followed quickly by more cryptic (but clearly targeted) posts such as ‘a piece of advice for guys – don’t mess with me, cos karma’s a bitch and it’s also my middle name’. For the sane person reading these posts, half of you is wondering why this person feels the need to let the world know about it….while the other half can resist having a little inner smirk, knowing that no matter what’s happening in your life, it can’t be as bad as theirs!

Did you enjoy this post? You might also enjoy reading our article on the ’7 signs you’re addicted to social media‘. And don’t forget to subscribe to our newsletter or ‘like’ us on Facebook if you would like to be notified of new blog articles by contentforclicks.

Filed Under: facebook, fun, social media
September 13, 2012 2 Comments

Top 5 SEO copywriting mistakes businesses make

Developing a strong search engine optimisation strategy is extremely important, especially if you are a small business just starting out. The benefits of investing in SEO include increased online visitors to your website traffic, higher conversion rates turning browsers into buyers, as well as brand awareness and longevity of organic rankings. Here are the top 5 SEO copywriting mistakes business owners can make when creating content (and how to avoid them on your own website!):

1.    Trying to do it all by yourself: Think about it this way, if you were getting married, would you try to take the photos of the day yourself? No? …So if you’re not a certified SEO copywriter or experienced in search engine optimisation, then why would you attempt to write the entire copy of your website yourself?! Even though it might seem like a peripheral expense, hiring a freelance copywriter can pay dividends in the long run. Still not convinced? Read our article on 5 reasons why you should outsource your website copywriting.

2.    Overlooking the importance of meta data: Stick with us here – we’re not talking in a foreign language! – meta data is just a fancy term which refers to all the textual content in the back end of your website that is not visible to your readers (for example the html coding and programming which you pay IT nerds big bucks to develop for you). The problem with ignoring the data in the back end is that it is exactly this information which Google and other search engines use to determine whether your webpages are worth ranking or not. At a very minimum, make sure your meta data includes a page title and meaningful page description, and don’t neglect to include any keywords you hope to rank for as close to the beginning of your sentence structures as possible.

3.    Keyword stuffing (aka sounding like a broken record): One of the most common SEO copywriting mistakes made by newbies is falling into the trap of trying to stuff as many keywords into your content as possible. Repeating targeted SEO keywords many times through the body of your text does not help your rankings, and in fact can work against you. The Google brains trust has become too clever to black hat SEO tactics such as this, and now includes clever ways in its algorithm to be able to sniff out keyword stuffing repeat (pun intended) offenders! Instead, concentrate on writing SEO copy that is less focussed on the number of keywords, and more focussed on the quality and readability of your content. Make sure your copy flows naturally, and incorporate keywords into your titles and as descriptions on your image files.

4.    Ignoring social media: Regardless of whether you ‘like’ the idea of using social media sites such as twitter, facebook and linkedin as part of your marketing strategy, the fact is, the even Google is now recognising the importance of these medium. Creating SEO copy for your website is half the battle – sharing this content and acquiring ‘likes’, ‘followers’ and ‘comments’ will not only show Google how relevant your copy is, it is also the perfect driver for new users to visit your website.

5.    Failing to measure your efforts: If you aren’t acquainted with website tracking tools such as Google Analytics etc – familiarise yourself with these handy (and free!) reporting sites STAT! It’s extremely important to understand your website data even at a very basic level in order to continually improve on your SEO copy and user experience. Regularly monitoring the behaviour of your website visitors will not only help you to create new content which is engaging and ultimately attracts other visitors, it also will show you the areas on your site where you are losing traffic. Look out for pages which have high bounce rates, low conversion rates, and low rankings in search engine results pages.

There’s no denying that if done correctly, spending time on SEO copywriting for your website content can give you a unique advantage over your competitors. Unfortunately, the same can be said of ill-thought out and badly written SEO copy – so it pays to get it right the first time! What are your top tips on SEO copywriting – or alternatively, are there any mistakes you made when curating website content which you learnt from in the early stages of your website build you’d like to share with us?

Please don’t leave just yet! Before you go, perhaps you’d like to subscribe to our blog newsletter, or ‘like’ contentforclicks on facebook to be notified when we post fresh articles!

Filed Under: business blogging, content marketing, copywriting, seo
September 9, 2012 2 Comments
September 2, 2012 15 Comments

How to create a content calendar for your business blog in 5 simple steps

content marketing calendarIn our article ’10 powerful stats that prove the phenomenal ROI of business blogs’ we noted the value of creating and maintaining a regular business blog to help build your website traffic. Along with other stats, it mentioned that businesses who post at least one blog a week are 66% more likely to generate business leads than those who do not, which is all very well and good to say, but not so hard to put into practice if you don’t have a solid content calendar in place to drive these regular articles. Here are our top 5 tips on how you can start to build your blog content calendar today:

1. Choose who will write the content for your articles: This will be tricky depending on how big your business is and the resources you have available. The first step is to find out if anyone within your business would like to write content for your business blogs, and secondly, if they are any good at it! Remember, writing for the web is a completely different kettle of fish to writing advertising copy or PR articles – your writers need to have the right tone and for your audience, and also the know-how to structure their posts in a way that will generate the best shares and likes on social media. Don’t have the time or resources to do it yourself? Or maybe you’re not sure if you want to have internal writers at all? There’s always the option of outsourcing your website and blog copy to a professional freelance copywriter.

2. Define your target audience: If we’ve said it once, we’ll say it again – defining your target audience is one of the most crucial things you must do before you begin posting blog articles! You may have one specific type of visitor you wish to attract to read your articles, or (as is the case with most businesses) it is likely that you will have several. The type of audience you wish to gain will determine the style, tone and topics of all the articles you write, and the more successful you are at building a clear and precise picture of who it is you want to read your articles, the better (and more shareable) your content will ultimately be.

3. Put down some measureable (and realistic!) goals: The only way you will be able to measure the success of your business blog and content marketing calendar is if you first put some thought into what success looks like for you. Writing and posting regular content on your business blog is still a regularly new form of digital marketing, and all signs point to it being a successful venture based on longevity. Write goals for 3 months, 6 months and 12 months to start with. These could include:

  • I want to write x amount of blogs a month
  • I want to post at least x blogs a week
  • My website traffic is current x amount of visitors, by the end of the 3rd month I would like to have achieved x amount of visitors

4. Brainstorm possible headlines for future articles: This will seem like a time-consuming and at first difficult task, but at the end of the day it will not only save you time but also provide immeasurable help each time you sit down to write a blog. The idea is to write down a ‘brain dump’ list of at least 20 to 30 (as many as you can!) possible headlines for articles you would like to write. Don’t waste time trying to refine the headlines, you just need a general idea (they can be refined at the time you start writing each one). A great way to think of ideas for headlines is by googling keyword search terms you want to rank for, and then refining your search results on the right hand side to just ‘blogs’ (click on the ‘more’ option to bring up ‘blogs’) – this will show you the types of blogs people already read on those topics you wish to be known for as well. Another great way to think up ideas is to subscribe to similar blogs within your industry, or use LinkedIn’s ‘News’ section for inspiration.

5. Populate your calendar: Once you have the headline list, the calendar will be a snap! This can be populated using a good old fashioned excel sheet or outlook calendar etc. Download our free blog posting calendar example here.

Creating a content schedule is almost as hard as writing the articles themselves, and once you’ve created your calendar you should find that the groundwork you’ve done makes it far easier for you in the long run. Do you have a business blog? What are your top tips on how to create and maintain a regular content posting calendar?

Did you enjoy this article? Comment and tell us what type of topics you want to hear more of – and don’t forget to stay in touch; subscribe to our newsletter or ‘like’ us on Facebook to be notified whenever we post new blogs.

Filed Under: business blogging, content marketing, seo
August 30, 2012 Leave a Comment

5 ways to attract more readers to your blog

Business blogs are the ultimate tool to have at your disposal in your digital marketing arsenal – not only do they drive traffic to your website, they are also an excellent channel to build your brand’s reputation as an industry thought leader, they help to funnel potential visitors into the key conversion points on your website, and at the end of the day, transform those visitors into tangible sales. It stands to reason then, that the more visitors who read your blog, the more sales you will generate. Here are our top tips on attracting more readers to your business blog:

  1. Spend time defining your target audience before you begin: The best thing you can do for your business blog before you start writing is to sit down and outline who you want to read your posts. For example, if you own an ecommerce factory outlet business and your target audience is Gen Y males who want to buy cheap gadgets from overseas, then it stands to reason your business blog topics will differ completely to say, an up-market technology store which sells luxury items to older, cashed up men. Similarly, your target audience will determine the style and tone of your writing. The tighter, more distinctly drawn picture you can conjure up of your key audience (or audiences), the more relevant your topics will be, and the more likely you will attract regular subscribers (and shares!) to your business blog.
  2. Write your content in an easy-to-digest format: In a world where data is a commodity and information is found at the click of a button there comes a down side – studies show that the internet is conditioning us to consume textual information in short, easily-digestible ‘info-bytes’ instead of the more traditional blocks of long-winded writing. Help your readers to find the information that is key to them by breaking up your blog posts into lists, dot points and smaller paragraphs which are sub-headed in bold. Not only are blogs written in this format easier to read, they are also more visually appealing to your visitors, and attract higher social media shares.
  3. Offer an RSS feed or blog subscription form: Highly engaged readers need to have a reason to re-visit your blog to read new articles, so providing an RSS feed which alerts them when new articles are available or offering a blog subscription service can be an excellent way of generating return traffic to your website. These can be easily (and freely!) created by using an RSS service such as feedburner or for email subscriptions, mailchimp.
  4. Publish on social media: Many businesses are choosing to build a social media presence these days (which is great) however, often they jump on the bandwagon without understanding where the social media ROI can be garnered from. One of the best ways to justify your time spent on these channels is to funnel traffic from social pages back to your website by publishing the links to your latest blog posts. Equally, mediums such as Facebook, Twitter & LinkedIn can be a great source of ideas for future blog post articles – for example, you could poll your social audiences on the types of topics they want to hear more about, or scan the comments you have received on your status updates for frequently asked questions that can be turned into informative business blog articles.
  5. Get your articles indexed by Google: Despite the roaring debate on keyword density since Google’s Panda algorithm update, search engine optimisation should still be a key focus in any content you are producing for your website. By optimising your blog posts with keywords and keyphrases you would like to rank organically for, you will give your blog a higher chance of turning up in search engine results well after your articles have been written. Stumped on how to get started? Read our article on how to choose keywords to optimise for.

No matter what, always remember the bloggers golden rule: content is king! Put yourself in your readers shoes when you are reading over your articles before they are published – if you start yawning, it’s probably a good indication of how potential readers will feel while reading your articles too! Try to connect with your audience, and provide a resource which is valuable, interesting and easy to read and you’ll be attracting crowds of traffic in no time flat!

How did we go? Did you like our tips on how to attract more readers to your business blogs? Do you have some clever ways of attracting readership too that you’d like to share with us too?

Don’t leave just yet, we love you! Stay in touch by subscribe to our newsletter or ‘like’ us on Facebook to be notified whenever we post new blogs!

Filed Under: brand influence, business blogging, content marketing, social media, website
August 23, 2012 Leave a Comment

7 signs you’re addicted to social media

These days there seems to be an addiction for everything – sex, drugs, sleeping – you name it, and it’s probably in the dictionary under ‘diagnosed medical conditions’; so it’s no surprise to hear that new research has found social media to be even more addictive than cigarettes and alcohol.

As you sit here reading this blog post (with one hand scrolling through your twitter updates on your smart phone, whilst simultaneously connecting with industry colleagues on LinkedIn and untagging those unflattering photos your friend tagged you in over the weekend on Facebook), see how many of the below statements you can agree with:

  1. You’d choose a visit to the dentist… over giving up your facebook profile. Yes folks, it’s hard to believe but a recent study conducted in the US found that 48% of adults would prefer to have root canal therapy than give up their daily facebook habit.
  2. You often wonder why gmail & outlook haven’t added a ‘like’ or *facepalm* meme response for outgoing emails.. c’mon, you just know its a great idea!
  3. You’ve contracted RSI in your forefinger …for pinning ALL THE THINGS
  4. You’re genuinely puzzled when you.. complain to our friends and colleagues about the latest klout score measurement modifications, only to be met with an equally puzzled friend who asks if klout is a euphemism for  something kinky.
  5. You think it’s perfectly acceptable that a person you’ve never met in real life …is intimately equated with all aspects of your latest meal (via the photos you’ve proudly snapped using various artsy filters on Instragram)
  6. You’ve gone way past the traditional mundane tweet habit of letting your networks know the exact times, dates and movement patterns of your personal grooming routine.. not when you can now go one step further and insist on creating infographics which realistically represent you average work/life movements.
  7. You’re campaigning heavily at work to have business cards replaced with QR codes.. or taking it that one step too far by adding your twitter handle to the bottom of work presentations (given that the audience is made up of the people you literally you’ve sat next to for the past 2 working years)

I’ll throw one more personal insight into the mix – the day I knew I had finally crossed over to the social media dark side was when my fellow work colleagues started referring to me as ‘The Twitter Machine’ (or TM for short) at work!

What was the one thing or personal experience that made you realise you had an unhealthy social media addiction? I’d love to know! (or tell me on twitter @Jessclicka #SMAddict hahah!)

And don’t forget to Subscribe to our newsletter or ‘like’ us on Facebook if you would like to be notified of new blog articles!

Filed Under: facebook, social media, twitter
August 19, 2012 Leave a Comment

5 common twitter mistakes businesses make

twitter mistakes made by businessAccording to a recent study, there are now over 2 million active twitter accounts in Australia (let alone across the world!), and with growing evidence that Twitter is also one of the most effective social media marketing channels for small businesses, more and more SME’s are investing time into building their Twitter networks. Whether you’re just starting out on Twitter, or a seasoned tweeting professional, there here are some golden rules on what not to do when using twitter for business:

  1. Automating your updates: This is the number one offense businesses make on twitter!! No matter if you are tweeting B2B or B2C, you should never automate your twitter feed – put yourself in the mind of your intended audience (who have followed you on Twitter for a reason!) ..would you as a fan, then like your twitter feed to be clogged up by uninteresting, useless tweets? No of course you wouldn’t. If you struggle for twitter content, try posting links to relevant articles you’ve read related to your industry, funny pictures (again relevant to your products & services) …or better yet, create a business blog where you can regularly drive traffic to your website through your business blog articles, that way you not only gain followers but also website traffic too.
  2. Tweeting too little: There’s nothing worse than following a business on twitter that initially tweets out a few updates, but then after time forgets they even had an account in the first place, and you never hear an update from them again! Tweeting regularly not only gives your business a better chance of building your follower numbers, it also engages your audience with food for thought and shows you are a market leader and influencer within your chosen industry.
  3. Tweeting too much: There is such a thing as over-sharing, so make sure you tweet regularly but not so regularly as to annoy your twitter followers. A good rule of thumb to follow is to test what is the best amount of tweets per day for your individual account – for instance, try posting one tweet on the hour every hour one day, versus every two hours the next day and thus find your tweeting ‘sweet spot’ – aka the best amount of updates that brings in the maximum amount of new followers, without losing followers along the way.
  4. Acting like a twitter-bot: Twitter and other social media networks have revolutionised the way businesses market their services in that traditionally it was more of a one-way channel, but now you are able to have a proper conversation with your fans and potential buyers. Tweeting for your business can provide you with a valuable outlet to build up a persona for your company in line with your branding message; so when tweeting, try to keep the tone conversational and don’t be afraid to inject your own personality into your updates.
  5. Sending irrelevant tweets out into the twitterverse: Your fans and followers on twitter (and in fact, all your social networks), have signed up to receive your business updates on an assumption that you will be providing informative posts based on your core business. So, no matter what you do always ensure that your tweets are relevant otherwise you risk the chance of alienating your audience and losing the followers you have so painstakingly fought to achieve in the first place.

There is no denying that Twitter has the potential to drive the largest amount of traffic to your website over other mediums such as Facebook & Google+, so its important to ensure that your tweets are engaging to your fan-base. Do you have any tips on what to do (or what not to do) when tweeting for business?

…and don’t forget – if you enjoyed this article, subscribe to our newsletter or ‘like’ us on Facebook to be notified whenever we post new blogs!

Filed Under: social media, twitter
August 16, 2012 2 Comments

SEO Content: How to research the right keywords to optimise for

SEO keywordCreating quality content for your business website is only half the battle: if you’re serious about being successful online, you’ll need to “optimise your content”.

Don’t worry, this is just a fancy way of saying that the pages and blog articles you write for your website need to include a good quantity of the keywords you want to rank for in Google search results (and other search engines).

So, what makes the ‘right’ keywords?

  1. Keywords that clearly define your product/service
  2. Keywords that your potential customers are searching on

Researching and optimising for the correct keywords is important because it allows you to drive targeted, qualified traffic to your website and is a powerful leads generation tool (especially when used in conjunction with a paid Google Adwords campaign).

How to work out which keywords are right for your website copy:

Step 1. Make a list: For each of your website pages you will need to sit down and make a list of all the keyword phrases you think your potential customers might be searching on. The key here is to pick phrases which are about 2 to 3 words long and are relevant to your product/service. Don’t overthink it, just get the brain juices flowing and write as many as you can for now.

TIP: Got writers block? Here’s a great tool which actually spits out suggestions on keyword phrases you might like to optimise for: ‘Wordstream’

Step 2. Cull that list: Once you have a list of at least 20 to 30 keywords or phrases, the next step is to cut it down to size! You can do this by using Google’s free (and excellent!) keyword tool ‘Google Insights’ which allows you to compare search volumes across a range of locations and variables.

Tip: This step of the process is important: if you sell used cars in Sydney, you wouldn’t choose just the keyword ‘cars’, you’d want to target customers who are searching for ‘used cars’ at a minimum; targeting for just ‘cars’ would mean that you could capture irrelevant visitors who could be searching for ‘new cars’ or ‘toy cars’ etc. So make sure you cull the keywords which are too general and keep the longer, targeted phrases.

Step 3. Focus on ‘long tail’ keywords: Don’t lose sight of the bigger picture here! So many businesses concentrate on the search volume of keywords instead of the quality, and as a consequence their website copy is then wasted since it just contains broad general terms which any tom, dick or harry could be searching on. Your website will be lost in a sea of higher ranking website pages on Google if you do this.

TIP: Put yourself in your customer’s boots: Think about what YOU would type into a search engine if you were looking to buy your own product. Going back to the used car example, the keyphrases ‘buy used car’ or ‘buy used car Sydney’ etc. would feature frequently and generate a great targeted audience to your website.

But hold on… there’s more to it than just getting the keywords right!

Once you’ve done your research and chosen your keywords and keyphrases, the next step is to write the content for your webpages. Remember, there is an art to getting content written well, and written well for search engines. Google is too smart to be fooled by content which is just a page stuffed with keyword after keyword – it will know if you’ve decided to ‘keyword stuff’ and penalise you accordingly. Make sure your content is well written and relevant to your audience. There is much more to SEO than just keywords alone – if you’d like more ideas on how to optimise your content, read our article ‘7 ways to optimise your next blog post’

Hey….one more (unrelated) thing:

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Filed Under: content marketing, copywriting, seo, website
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