copywriting

admin September 13, 2012 2 Comments

Top 5 SEO copywriting mistakes businesses make

Developing a strong search engine optimisation strategy is extremely important, especially if you are a small business just starting out. The benefits of investing in SEO include increased online visitors to your website traffic, higher conversion rates turning browsers into buyers, as well as brand awareness and longevity of organic rankings. Here are the top 5 SEO copywriting mistakes business owners can make when creating content (and how to avoid them on your own website!):

1. Trying to do it all by yourself: Think about it this way, if you were getting married, would you try to take the photos of the day yourself? No? …So if you’re not a certified SEO copywriter or experienced in search engine optimisation, then why would you attempt to write the entire copy of your website yourself?! Even though it might seem like a peripheral expense, hiring a freelance copywriter can pay dividends in the long run. Still not convinced? Read our article on 5 reasons why you should outsource your website copywriting.

2. Overlooking the importance of meta data: Stick with us here – we’re not talking in a foreign language! – meta data is just a fancy term which refers to all the textual content in the back end of your website that is not visible to your readers (for example the html coding and programming which you pay IT nerds big bucks to develop for you). The problem with ignoring the data in the back end is that it is exactly this information which Google and other search engines use to determine whether your webpages are worth ranking or not. At a very minimum, make sure your meta data includes a page title and meaningful page description, and don’t neglect to include any keywords you hope to rank for as close to the beginning of your sentence structures as possible.

3. Keyword stuffing (aka sounding like a broken record): One of the most common SEO copywriting mistakes made by newbies is falling into the trap of trying to stuff as many keywords into your content as possible. Repeating targeted SEO keywords many times through the body of your text does not help your rankings, and in fact can work against you. The Google brains trust has become too clever to black hat SEO tactics such as this, and now includes clever ways in its algorithm to be able to sniff out keyword stuffing repeat (pun intended) offenders! Instead, concentrate on writing SEO copy that is less focussed on the number of keywords, and more focussed on the quality and readability of your content. Make sure your copy flows naturally, and incorporate keywords into your titles and as descriptions on your image files.

4. Ignoring social media: Regardless of whether you ‘like’ the idea of using social media sites such as twitter, facebook and linkedin as part of your marketing strategy, the fact is, the even Google is now recognising the importance of these medium. Creating SEO copy for your website is half the battle – sharing this content and acquiring ‘likes’, ‘followers’ and ‘comments’ will not only show Google how relevant your copy is, it is also the perfect driver for new users to visit your website.

5. Failing to measure your efforts: If you aren’t acquainted with website tracking tools such as Google Analytics etc – familiarise yourself with these handy (and free!) reporting sites STAT! It’s extremely important to understand your website data even at a very basic level in order to continually improve on your SEO copy and user experience. Regularly monitoring the behaviour of your website visitors will not only help you to create new content which is engaging and ultimately attracts other visitors, it also will show you the areas on your site where you are losing traffic. Look out for pages which have high bounce rates, low conversion rates, and low rankings in search engine results pages.

There’s no denying that if done correctly, spending time on SEO copywriting for your website content can give you a unique advantage over your competitors. Unfortunately, the same can be said of ill-thought out and badly written SEO copy – so it pays to get it right the first time! What are your top tips on SEO copywriting – or alternatively, are there any mistakes you made when curating website content which you learnt from in the early stages of your website build you’d like to share with us?

Please don’t leave just yet! Before you go, perhaps you’d like to subscribe to our blog newsletter, or ‘like’ contentforclicks on facebook to be notified when we post fresh articles!

Filed Under: business blogging, content marketing, copywriting, seo

admin August 16, 2012 2 Comments

SEO Content: How to research the right keywords to optimise for

Creating quality content for your business website is only half the battle: if you’re serious about being successful online, you’ll need to “optimise your content”.

Don’t worry, this is just a fancy way of saying that the pages and blog articles you write for your website need to include a good quantity of the keywords you want to rank for in Google search results (and other search engines).

So, what makes the ‘right’ keywords?

Keywords that clearly define your product/service
Keywords that your potential customers are searching on

Researching and optimising for the correct keywords is important because it allows you to drive targeted, qualified traffic to your website and is a powerful leads generation tool (especially when used in conjunction with a paid Google Adwords campaign).

How to work out which keywords are right for your website copy:

Step 1. Make a list: For each of your website pages you will need to sit down and make a list of all the keyword phrases you think your potential customers might be searching on. The key here is to pick phrases which are about 2 to 3 words long and are relevant to your product/service. Don’t overthink it, just get the brain juices flowing and write as many as you can for now.

TIP: Got writers block? Here’s a great tool which actually spits out suggestions on keyword phrases you might like to optimise for: ‘Wordstream’

Step 2. Cull that list: Once you have a list of at least 20 to 30 keywords or phrases, the next step is to cut it down to size! You can do this by using Google’s free (and excellent!) keyword tool ‘Google Insights’ which allows you to compare search volumes across a range of locations and variables.

Tip: This step of the process is important: if you sell used cars in Sydney, you wouldn’t choose just the keyword ‘cars’, you’d want to target customers who are searching for ‘used cars’ at a minimum; targeting for just ‘cars’ would mean that you could capture irrelevant visitors who could be searching for ‘new cars’ or ‘toy cars’ etc. So make sure you cull the keywords which are too general and keep the longer, targeted phrases.

Step 3. Focus on ‘long tail’ keywords: Don’t lose sight of the bigger picture here! So many businesses concentrate on the search volume of keywords instead of the quality, and as a consequence their website copy is then wasted since it just contains broad general terms which any tom, dick or harry could be searching on. Your website will be lost in a sea of higher ranking website pages on Google if you do this.

TIP: Put yourself in your customer’s boots: Think about what YOU would type into a search engine if you were looking to buy your own product. Going back to the used car example, the keyphrases ‘buy used car’ or ‘buy used car Sydney’ etc. would feature frequently and generate a great targeted audience to your website.

But hold on… there’s more to it than just getting the keywords right!

Once you’ve done your research and chosen your keywords and keyphrases, the next step is to write the content for your webpages. Remember, there is an art to getting content written well, and written well for search engines. Google is too smart to be fooled by content which is just a page stuffed with keyword after keyword – it will know if you’ve decided to ‘keyword stuff’ and penalise you accordingly. Make sure your content is well written and relevant to your audience. There is much more to SEO than just keywords alone – if you’d like more ideas on how to optimise your content, read our article ‘7 ways to optimise your next blog post’

Hey….one more (unrelated) thing:

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Filed Under: content marketing, copywriting, seo, website

admin August 12, 2012 4 Comments

7 ways to get your business blog article trending on LinkedIn

In the last couple of years, LinkedIn has seen phenomenal growth in numbers, with an estimated network of over 1 million members in Australia alone. Regardless of whether your business sits in the B2B market or sells directly to retail customers, there’s no denying the lucrative potential scale of audience your business blog can reach if your articles manage to trend on LinkedIn Today’s newsfeed.

Understandably, the best chance your business blog has of trending is to write quality content which appeals to your business networks, but aside from the obvious, here are our top tips on how you can maximise your chances of trending on LinkedIn:

1. Post on Sunday nights at 7.30pm: There’s no hard data to say when or why you should post on Sunday nights, however having a look back on our own stats, contentforclicks can confidently say that our business blog articles which were posted at this time and day almost always manage to trend. Perhaps everyone is winding up after a nice weekend and wanting to see what news will greet them on their return to the office ahead of Monday morning?

2. Post the link as a discussion on your group pages: There’s a reason you are a member of your LinkedIn groups, and that is because you share a passion or interest with your fellow group members. It stands to reason then, that these same people would be the most likely audience to find your content interesting, and therefore also the most likely to share your article. The more your business blog articles are shared, the more likely they will appear in the ‘trending’ section of LinkedIn Today.

3. Post the link on your business page: Similarly, if you have managed to build up a following for your LinkedIn business page, then it makes sense to post the link as an update for your company – the people who follow your business are the most actively engaged audience for your content than any other social segment you will find.

4. Choose the right topic (based on the headlines of other business blog articles which have trended in the past): Keeping a close eye on topics which are relevant to your business products and services and have trended in the past (not just on the LinkedIn newsfeed, but also on Twitter and Google news) provides you with good insight into what sort of topics people are wanting to read more about. In the ‘customise the news’ section, you can choose to follow multiple industry topics as well as industry sources which will help you stay abreast of the noteworthy business blog articles which are achieving significant views.

5. Ask your networks to share the post: Seems trivial, but a recent study found that your shared links to business blogs and other content are twice more likely to be shared by your networks if you actually ask them to do so, as opposed to just posting the link and hoping for the best. The same can be said for tweeting (ask for a retweet) and other social media networks such as Facebook & Google+. Ask and you shall receive.

6. Use your analytics data: The best thing about digital marketing over traditional marketing is the fact that it is a highly visible medium – you are able to yield a considerable amount of data from using reporting tools such as Google Analytics and other measurement tools. Once you have started blogging regularly and have a minimum of 20 published posts under your belt, study your visitor numbers (most especially those received from social sources) and use this data to identify the business blog topics which garnered the best website traffic, and write more of this type of content in your upcoming blogging schedule.

7. Include social sharing buttons on your blog interface: You can use free sites such as sharethis.com or addthis.com to develop a HTML code which is easily added to your blog template, and allows your readers to quickly and easily share your posts after they have read them by simply clicking on the LinkedIn share button.

There is no secret recipe to getting your articles to trend on LinkedIn however by following the steps above you can at least give your content the very best chance it can of being seen (and hopefully shared!). Do you have any great tips of your own?

…and don’t forget – if you enjoyed this article, subscribe to our newsletter or ‘like’ us on Facebook to be notified whenever we post new blogs!

Filed Under: business blogging, content marketing, copywriting, linkedin

admin August 9, 2012 Leave a Comment

7 easy ways to optimise your next blog post

If you’re serious about SEO and building a loyal stream of traffic to your website, then this is the article for you! As discussed in our previous article ‘5 reasons why your business needs a blog’, curating regular content for your website is the perfect marketing tool to build brand identity and influence – but what’s the point of spending time and money on well-written blog posts unless people actually read them?!

Below we discuss some easy ways you can optimise your next blog post:

Inbound linking: Seems like such an obvious point, but once your reader has finished reading your post, the best way to keep these visitors engaged is to channel them onto other areas of your website. This can be links pointing to other blog posts, links pointing to information pages, or even links pointing them to your social media fan sites.
Keywords: Optimising your blog articles to include keywords and phrases is quite an art form – in the old days, Google and other search engine providers used to just count the number of times the keyword appeared in your copy – these days it’s not so easy to dupe the algorithm! This is fantastic news for freelance copywriters and people who are passionate about great content (like you, dear reader, I’m sure!) as it means that quality content is finally being ranked above dodgy sites which have resorted to thinly veiled key-word stuffing techniques.
Meta tags for photos: Now don’t get scared on me here, meta-tagging is certainly not as technical as you are probably thinking – all it means is that when you add an image file to your blog (as you should be doing, as it makes the blog much more engaging for visitors to read!) , just be sure to include the keywords you are looking to rank for in the title and the ‘ALT’ field of your photo editor.
Get syndicated: Another (more powerful) form of inbound linking, is to submit your blog posts to online bookmarking sites such as Digg & StumbleUpon. Additionally, you could search for online media hubs which syndicate articles within your industry and ask to become a regular contributor (NB: Just make sure that your original article retains its ‘canonical tags’ – a fancy word for the part in the back-end HTML code of your article which lets Google know that your site was the original author of the content and therefore will rank higher than the syndicated copy in search results.)
Publish the links on your social media networks: Well this one is surely a no-brainer! Google has started to pay close attention to articles which are shared and ‘liked’ on social media sites. The reason for this is pretty obvious: if content is being shared, this is the equivalent of a recommendation and therefore Google see’s your content as being extremely relevant.
Search for questions with a similar topic on forum sites like Quora and LinkedIn ‘Answers’: This is where you will find an active and targeted audience for your blog article because you know these people need the answer to their question, and you know the answer to the question lies in the points from your blog! Don’t forget to link back to your article.
Calls to action! Numero uno importanto! (that means this answer is the most important one ….please excuse the pigeon Spanish). Calls to action are vital to your SEO strategy – there is no point getting people to read your blog just to leave your site and never return. Help your visitors out by reminding them to fill out your contact form, subscribe to your blog or monthly newsletter, or even ‘like’ your fan pages on Facebook, Twitter, Linkedin & Google+….. See what I did there?

Bonus tip for WordPress users: Install the ‘All In One SEO’ plugin. This is a simple plugin which helps you by optimising your blog posts and titles for search engines ‘behind the scenes’.

Hope you enjoyed this post – Let me know if you have some great SEO copywriting suggestions of your own, and if you have any success from optimising your own blog posts?

Filed Under: business blogging, content marketing, copywriting, seo, website

admin August 5, 2012 2 Comments

How to write killer headlines for your business blogs

In ‘5 types of content that drive traffic to your website’ we outlined the importance of managing a business blog on your website as a key SEO marketing strategy. But writing blog posts is just the first step – no matter how compelling your articles are, if your headlines fail to hit the mark, you will struggle to gain readers. The below are our top tips on writing better headlines for your business blog:

Be creative – but not too creative: The trouble with copywriters and people who are passionate about writing in general is that we (yes, we! I’m including myself!) tend towards being so clever with our headline that it ends up confusing the potential reader as to what the content of the article is about. For example, early on in my copywriting career I ignored the advice of a colleague and use the title ‘Why SEO, SEM and Social Media make the perfect ménage a trois’ instead of the easier to read headline ‘How to develop a killer digital marketing strategy’. As a result, potential readers who were unfamiliar with this French phrase were unlikely to click through and read my content. By all means, think up creative headlines but always err on the side of the obvious to avoid alienating half the internet population with your creativity.
Try to limit the number of words to no more than 8 per headline: A recent study found that the optimum numbers of words in headlines are 8.
Offer ‘Top Tips’ & ‘How to..’ advice: Articles that start with ‘Top tips to…’ and ‘How to…’ tend to have higher click through rates, and also are more likely to be shared via social networks. Hey, it must have worked on you eh? Otherwise you wouldn’t be reading this article right now!
Use odd numbers: Sounds strange, but if you are going to write a ‘Top tips’ article, try using an odd number like ‘5 top tips’ or ‘7 top tips’ – not sure what the scientific reason behind this is, but a recent report has found that odd numbers resonate better with the reading public.
Include compelling stats: Business blog articles which use stats in their headlines are a great way to grab attention. eg. 98% of people take admit to playing with their iphone when on the toilet (not sure if that is a true stat but I swear I read an aticle like this very same subject somewhere!)
Avoid hyperbole: The best headlines are those that are punchy and straight to the point, so try to avoid too many descriptive or over the top adjectives. For example, one of my previous articles I chose to title ’10 powerful stats that prove the phenomenal ROI of business blogs’ but after a lacklustre clickthrough rate I realised I would have been better of keeping the headline shorter and to the point (eg ’10 compelling stats on business blogging’). Ah well, you live and you learn!
Swap positive sentiment for negative sentiments: One of my most widely read and shared articles just happens to be 5 mistakes business blogs make – originally I was going to write this article in the exact opposite view (i.e. 5 top tips on how to write a business blog’. Sometimes negativity works! Give it a try next time.

Coming up with intriguing and clickable headlines can often be the hardest part of copywriting and blogging for business, but as with most things in life, the more your practice, the better you will become at crafting shareable, compelling headlines for your content marketing. What are your top tips on writing catchy headlines for your business blogs?

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Filed Under: business blogging, copywriting, seo

admin August 2, 2012 4 Comments

5 reasons you should outsource your website copywriting

Most people would rather watch a movie or look at a picture than pick up a book to read – so it’s little wonder that often when in the planning stages of a new website (or website redesign), the text content of your website can be overlooked in favour of aesthetics!

No matter if you are you a small business owner in the planning stages of your first website, or a seasoned professional with a growing business in need of a website refresh, quality website copy should be top of mind!

Here are 5 reasons why you should hire a freelance SEO copywriter:

Quality: You wouldn’t attempt to write the HTML code for your website functionality and ecommerce facilities, so why would you attempt to write the text for your webpages either? Outsourcing a professional SEO copywriter will ensure that your website copy is written in the tone and language of your specific target audience, which is optimised with key words and phrases that you want to rank for organically.
Attracts better qualified, targeted leads to your website: A skilled freelance SEO copywriter will be well versed in identifying your target audience and ‘getting into their skin’ i.e. they will be able to understand what motivates your key audience, and how to write copy that is not only compelling but includes calls to action to direct your website visitors down the buying funnel and into the checkout.
Saves you time: Since you’re not a professional writer, it stands to reason that if you were to attempt to write your own website copy, it would take up a large amount of your time which could be invested in more profitable ventures. Not only that, but many freelance copywriters finish their work outside of core business hours, meaning that you could hire a copywriter at dinner time, and then wake up to a freshly written page of content sitting in your email the next morning.
Cost effective: The majority of certified copywriters work from home, which means you can save on costly digital agency fees by opting to outsource your SEO copywriting to a freelancer whos fee’s are likely to be much smaller,
Higher organic search engine rankings: Employing a certified website SEO copywriter means you can feel secure in the knowledge that your new website content will be optimised, keyword rich, with clear and concise calls to action. The better written your content, the more likely you will attract relevant visitors as well as social mentions and shares, and ultimately obtain higher search engine result rankings.

Investing in quality, search engine optimised website copy is the equivalent of having a highly skilled business development manager working for you around the clock; selling your products and attracting qualified leads to your website. Save yourself the trouble and outsource your website copy to a professional.

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Filed Under: copywriting, seo, website

admin July 29, 2012 Leave a Comment

7 ways to improve your content click-through rates

Great content marketing can be one of the most cost effective ways to drive traffic to your website and ultimately improve your conversion rates, but there’s no point writing great quality business blogs for your website if it never gets read! The below are 7 easy ways to improve the click through rates on your articles:

1. Attention grabbing headlines: A well-crafted headline is arguably the most important factor determining whether readers will click through to your article. Articles that begin with ‘Top 5 tips to …’ or ‘How to….’ or include stats (eg ‘98% of people think…) tend to have higher CTRs and attract more readers than those which are less topical.

2. Keeping your headlines short: Research has shown that short, punchy headlines which are straight to the point are 80% more likely to be viewed over those which are long winded. Specifically, headlines which consist of 8 words, none of which are embellished, are better than those which contain too many descriptive words.

3. Write content targeted at your key audience: Put yourself in the shoes of your target audience and ask yourself, if I was my customer, what sort of content would I be searching for? Instead of talking about how great your products or services are, talk about the benefits they will offer for your customer and how they will improve his/her life.

4. Use optimised keywords: The higher your blogs rank in organic searches, the more people will see your content and click through, therefore it stands to reason that the more keywords you include in your articles, the more relevant Google and other search engines will view your content as, and the better your articles will rank.

5. Include an image thumbnail: content which is accompanied by an image thumbnail is much more likely to be clicked on (and shared!) than those which include either no image, or just a stock standard image of your company logo.

6. Promote via your social media networks: Your social media channels can be a great source of free ‘publicity’ for your business blog articles and other website content – after you have posted your articles, make sure you let people know that they are available for viewing via links on Facebook, Twitter, LinkedIn, Google+ and other social channels.

7. Analyse your data: Once you have started writing regular content, monitor the click-through rates of your articles and keep an eye on what is working and what’s not. Note down which articles perform best, and then make sure you incorporate the same techniques and topics for your upcoming business blog articles.

Increasing your click through rate is the first step to building your website traffic and converting those visitors into paying customers – ultimately, the best way to do this is to regularly post interesting, well written content. And don’t forget – if you enjoyed this article, subscribe to our newsletter or ‘like’ us on Facebook to be notified whenever we post new blogs!

Filed Under: business blogging, content marketing, copywriting, seo

admin July 22, 2012 4 Comments

Top 5 mistakes business blogs make

There’s no denying the added value a business blog can make to your content marketing & SEO objectives. When done right, your blog can be a highly profitable investment (as outlined in our previous article ‘5 reasons why your business needs a blog’). In fact, businesses that blog generate 55% more visitors to their websites than those who don’t – its little wonder then that more and more businesses are choosing to blog! That said, creating a blog for your small business is not easy. The below are 5 common mistakes businesses make when they blog and how you can avoid making them yourself:

1. Failing to write interesting content or worse yet, writing blog articles that are thinly veiled advertisements for your products/services: Your business blog should be a place where visitors can find topical, engaging and useful articles – not just another area where you try to sell your products/services! Often businesses try to integrate their ‘blog’ with the media section of their website and write blog articles which are either just a re-hash of their product pages, or worse – bland company news articles. Business blogs are not a place to recycle or store PR Articles! Instead, when creating content ideas for your blog try to put yourself in the mind of your target audience and concentrate on articles which not only establish your brand as a thought leader, but are also valuable enough to encourage your visitors to comment and share to their social networks.

2. Failing to include hyperlinks to other pages/posts on your website: An easy way to optimise your blog content and keep visitors on your site for longer is to include internal links in your articles to other pages/posts on your website. For example, see the opening paragraph where we mentioned a previously posted article, and linked to it? You should be including as many relevant internal links to each of your business blog posts and other website pages as possible!

3. Failing to optimise blog articles with relevant keywords: Your business blog provides an excellent opportunity to increase your organic rankings for keywords in Google and other search engines by subtly including keywords in the copy that you are trying to rank for. Just make sure the articles you write are key-word rich, but not so diluted with keywords that they end up sounding like a broken record!

4. Failing to share links to your new articles over social networks: Do you post excellent, well thought out blog articles only for them to get lost in the ether? By using your social networks to promote your blog content via links back to your articles, you will be able to reach not only your current ‘fans’ and customers, but also have the opportunity to connect with a large audience of readers through your friends of fans and extended networks through shared and like posts. Make sure social sharing is easy for anyone who reads your articles by including social sharing buttons on all your articles.

5. Failing to post regular articles! This is quite possibly the worst thing you can do – stats show that businesses who blog regularly are the ones who gain the best benefit – in fact, businesses that blog at least 20 times per month generate over 5 times more traffic than those who blog less regularly. Creating a business blog is just the first step – you need to commit to regularly updating it with fresh content, otherwise you will miss out on valuable business leads. Think about putting together a blog creation calendar and utilising others within your business who are capable of writing articles – or better yet, look at outsourcing your business blog articles to a certified SEO copywriter.

All this said – the #1 mistake a business could make is to not have a blog at all! Do you blog for your business? Have you been found guilty of making any of the mistakes above? What do you think is the worst mistake businesses make when they create content for their blogs?

Filed Under: brand influence, business blogging, content marketing, copywriting, seo

admin June 5, 2012 2 Comments

5 reasons why your business needs a blog

As a business owner, one of the best ways to generate sales is by attracting people to visit your website. No doubt you are already engaged in a number of online marketing activities including search engine optimisation, pay-per-click advertising and getting your brand out there by interacting with fans and followers over social mediums.

So why would you bother creating and maintaining a business blog?

1. Drives qualified traffic to your website

The more people who visit your website, the higher chance you have at converting that visitor into a paying customer. Investing in the creation and maintenance of a regular business blog is like erecting a gigantic road-words sign on the internet superhighway. This sign is not only designed to continually drive traffic directly to your website, but to ensure that the people who are ‘passing by’ are already interested in your product or services before they even arrive.

2. Establishes your brand as a thought leader within your industry

One thing that businesses often get wrong when they first start writing blogs is to use it as another forum to sell their services, but beware – your customers aren’t stupid! They will know if you have written a blog post that is just another thinly veiled marketing device. As a business blogger, you have a unique opportunity to position your brand as an expert and thought leader within your chosen industry. By choosing thought provoking subjects which create discussion, your will build a reputation for excellence and stand out from your competitors.

3. Low cost

Compared to employing a marketing agency to build a Google Adwords campaign, or paying monthly search engine optimisation costs, a business blog is inexpensive and easy to implement. Weather you decide to employ the services of a freelance copywriter, or use an in-house resource, a business blog can generate a quick return on investment, as well as a source of regular website visitors.

4. Great for SEO

Google (and other search engines) view regular content on your website as a good indication that your business is relevant and active. By maintaining a regular blog, you will be giving Google a reason to come back time and time again to index your website – and by going one step further by optimising your blog articles with the key words and phrases you want to target in your ongoing SEO efforts, your business blog will be attracting regular visitors in no time!

5. Builds your email marketing database

Do you currently offer a sign up form on your website for visitors to subscribe to a business newsletter? For brands which sell products, you are probably already sending a regular monthly EDM with your latest offers. But what about for businesses who sell a service? Business blogs are a great way to keep in regular contact with visitors and give your customers a reason to come back regularly and read your pages.

The above are just a few reasons to start blogging for your business – but there are thousands more! Taking the step to build and curate a successful blog is a great way to give your business a voice and personality – not only does it encourage your customers and potential advocates to engage with your brand, but you can also use it as a great market research tool by crowd-sourcing your followers for ideas on new business lines to branch into, and to streamline your future marketing strategies.

Have you found success in blogging for your business? What tips and hints do you have for budding bloggers?

Filed Under: business blogging, copywriting, seo

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