Here are the 7 things you can be doing right now to minimise the negative SEO impact it will have on your site:

1. Get rid of your over-optimised pages: Penguin 2.0 can tell if your content is stuffed full of keywords, especially any words included that are irrelevant to the subject of your copy.
2. Concentrate on creating great content: One of the main aims of Penguin 2.0 is to ensure the most noteworthy, best written content on the web is ranked accordingly, and the new algorithm has no time for crappy keyword-laden copy.
3. Don’t get involved in anything ‘black hat’: Penguin 2.0 penalises websites that follow ‘black hat’ techniques such as doorway pages, cloaking and hidden text.
4. Remove spammers from commenting on your blogs: You know the ones – whose badly written ‘engrish’ is barely passable, and usually touting any number of weird and wonderful products linked back to from your site.
5. Get social! If we’ve said it once, we’ll say it again – Google is placing more and more emphasis on web content which is shared, liked and commented on in social media channels, so don’t be afraid to jump on board the social train
6. Concentrate on building  your online brand: We’re not talking about trying to compete with the big guys like Red Bull, Samsung and Qantas, but if you can concentrate on
7. Review your current inbound links: Penguin 2.0 can distinguish the difference between dodgy links and those which are garnered from reputable domains within your chosen industry. Those sites which have a number of inbound links from spammer sites will be penalized accordingly.

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1. Find out what is trending: Search for content which is already available on the subject you want to write about by conducting a quick Google search (remember to sort by ‘news’ or ‘blogs’). This will help you get a feel for what is popular, and possibly form the basis for future article ideas.

2. Formatting is important: In an age where information is consumed at such a rapid rate, its imperative your article(s) are written in an easy-to-read format. Try to keep your content to maxim 3/4 of an A4 page, and break up important paragraphs with sub-headings in bold.

3. Use snappy headlines: Having a clever headline is a great way to get people interested in your content – but make sure that its clever enough to garner interest, and not so clever that it alienates your readership. Need more ideas? Read our article here on how to write killer headlines.

4. Consider guest-posting: Partner with other relevant websites within your market (eg. an industry association) and offer guest posts for thier content pages. This way you will not only have a guaranteed new audience to tap into, but you will also be able to include link-outs pointing directly to your website for these readers to visit and read your other content.

5. Share your content via social networking sites: It goes without saying that one of the easiest ways to have your article found by interested readers is by posting links via your social media sites – including facebook, linkedin, google+ and twitter.

6. Pay attention to the metrics: After you have been writing for a while, its a good idea to go back and analyse your article success. Work out which articles were the most popular and then search for the keywords used in these articles to think of new ideas for similar posts.

7. Build a loyal fanbase: Attracting visitors to your website is half the battle – if theyve managed to find your site, and like what they see, the next step is to capture their details so that you can provide them with links to any future articles. Add a newsletter signup form or option to subscribe to RSS on your blog.

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Here is our cheeky look at the 7 types of twitter personalities who may frequently fill your feed:

1. Sir-spams-a lot: Just as the title suggests, these tweeps seem to think they have been given a knighthood to the twitterverse and subsequently use the site as their own personal channel to post dodgy links on their feed as well as in DM’s to unsuspecting fools which direct back to porn sites and other explicit channels.
2. Self-promoter: Most commonly found on brand pages and other official business handles, these twitter accounts exist for one thing and one thing only – that is to shamelessly (and mind-numbingly) tweet content specifically generated from their website pages. Things like boring company news updates (that no one cares about except their PR department), bland sales messages etc etc… we’re getting bored even writing this, imagine how their followers feel!
3. Twisted Twitter trolls: Unfortunately, these unpleasant folk are becoming more and more vocal on the twitter air-waves – think narky, bitter and twisted sociopaths who feel the need to validate their existence on earth by putting down others in very vocal and usually expletive-ridden tirades, before skulking away under their cowardly cloak of anonymity.
4. The Friendless ‘Follow-me-back: These poor lost souls live and breathe to build their follower list. Instead of tweeting interesting, relevant content which in turn encourages a loyal list of subscribers to their twitter feed (duh, go figure!), the friendless follow-me-backer prefers instead to pursue their prey head-on by relentlessly following any and every twitterer under the sun, only to drop their newfound ‘friend’ within 24 hours when the twi-love is not reciprocated. Just like Rebecca black, their favourite day of the week is of course, #followfriday.
5. Acronym-aholics: Who might these tweeps be you wonder? Perhaps a few words may jog your memory – YOLO, LOL, and OMG! WTF! are just a few of the delightful ‘words’ which tend to make frequent appearances in the twitter vernacular of these highly educated (note our sarcasm) and refined individuals. Most likely to be members of the i-generation, these enthusiastic twitterers love to comment on anything to do with celebrity culture, TV shows and life in general – yet rarely offer much value with their incessant chatter.
6. Serial complainers: No longer content with sending long-winded, strongly-worded letters of disgust, outrage and annoyance straight to brands via email or snail-mail, this new breed of consumer uses twitter only as an ideal outlet to vent their frustration at unsuspecting and well-meaning brands.
7. Any person who includes ‘I’m a belieber’ in their twitter bio: These obsessed  Justin Beiber fans lurk on twitter, sending creepy messages of love to fellow beiberphiles, tweeting #beiberfacts whilst simultaneously experiencing the little-known mythical phenomena known as a #beibergasm (aka the feeling of pure joy when Justin Beiber tweets about tying up a shoelace).

How did we go? Do you think we hit the mark with our 7 types of twitter personalities? If you enjoyed this article, check out one of our similar tongue-in-cheek posts: ’7 signs you’re addicted to social media‘. And don’t forget to subscribe to our newsletter or ‘like’ us on Facebook if you would like to be notified of new blog articles by contentforclicks.

Are you one of them?

Just like in ‘real life’, Facebook is fraught with personalities whom we may or may not get along with. Even if you think you know a person pretty well offline, the truth is, you’re always taking a gamble when you accept that innocuous friend request. For better or worse, someone who may seem completed grounded face to face might actually be a the online psycho from hell. Here are 7 types of Facebook personalities everyone loves to hate:

1. The gamer addict aka newsfeed jammer: Previously known exclusively as the Farmville nerd, todays Facebook gamer now has almost unlimited access to a plethora of online social games at their fingertips thanks to companies such as Zynga, Gameloft and the Sims. Long gone are the days when you used to see a handful of harmless farming requests – these days your newsfeed is likely to be besieged by anything from roaming zombies, entreaties for recipe ingredients, Texas Holdem chip gifts and Songpop top scores.
2. The crazy cat lady (also appears in the guise of excitable new mums who post copious photos of their darling lil junior eating food, taking a dump etc): These well-meaning but misguided folk just can’t resist sharing multiple photos of their furry little friend and/or average looking offspring, under the erroneous assumption that the rest of the online world is just as interested in getting snooze-worthy up-to-the-minute updates about their pets and babies doing thoroughly uninteresting and unremarkable things. Eg. ‘How cute is my little Bella, seen here with mushed pup peas and carrots dripping down her face’.
3. The philosopher aka total try-hard : This new-age person wants everyone to think of them as witty and profound and so painstakingly promotes a long list of what they perceive to be obscure and clever quotes, usually accompanied by black and white, post-modern existentialism-esque artistic photos in an effort to make themselves appear more interesting.
4. The tech-spaz older relative: You know this person – maybe it’s your Nan, an uncle or aunty, or someone else’s Mum or Dad who has just signed up for Facebook and can’t quite get the hang of how it works. These social newbies enthusiastically share and ‘like’ away, only to be horrified when they unwittingly click on something called ‘lemonparty.org’ and their ensuing activity is posted over the entire facebook network for all to see.
5. The ‘Look at me loving life with all my uber-hip photo’s’ post-breakup party girl: You can spot these secretly lovelorn posers a mile away by the onslaught of self-snapped profile photos they upload, checking-in to all the latest music festivals with their trendy Kanye sunnies on, sipping large phallic-looking glasses of unidentified alcoholic beverages, and competing with their bestie on who can do the best pouty duck face into the camera. This girl wants to make sure everyone can see just how HAPPY she is without her ex, how much FUN she’s having, and make a point about how much BETTER off she is now that she’s on her own.
6. The ‘I just threw up a little in my mouth’ public displays of affection couple: On the one hand, seeing occasional messages of love over the Facebook airwaves (especially from men or women who normally keep that side of their lives private) is actually quite sweet. But what about those couples in the passion-filled first throes of relationship bliss? These infatuated lovers who, having been together for all of 3 days, feel it necessary to post update after vomit-filled update on just how much they ‘looooooooove their sweet bunnikins’ and let the world know how ‘my boo boo is the most amazing boyfriend ever, I’m just sooooo lucky to have him’.
7. The ‘my life is falling apart, and I need to let the whole of Facebook know it’ broadcaster : These facebookers mistakenly use their status field as their own sort of personal online journal, and proceed to write every little detail of their lives down for the world to see (incidentally these people are often the very same ones who start out as our starry eyed couples from point number #6!). Intimate life details such as ‘I just found out Luke was cheating on me’ or ‘You think you know someone and then he goes behind your back’ are posted and followed quickly by more cryptic (but clearly targeted) posts such as ‘a piece of advice for guys – don’t mess with me, cos karma’s a bitch and it’s also my middle name’. For the sane person reading these posts, half of you is wondering why this person feels the need to let the world know about it….while the other half can resist having a little inner smirk, knowing that no matter what’s happening in your life, it can’t be as bad as theirs!

Did you enjoy this post? You might also enjoy reading our article on the ’7 signs you’re addicted to social media‘. And don’t forget to subscribe to our newsletter or ‘like’ us on Facebook if you would like to be notified of new blog articles by contentforclicks.

1.    Trying to do it all by yourself: Think about it this way, if you were getting married, would you try to take the photos of the day yourself? No? …So if you’re not a certified SEO copywriter or experienced in search engine optimisation, then why would you attempt to write the entire copy of your website yourself?! Even though it might seem like a peripheral expense, hiring a freelance copywriter can pay dividends in the long run. Still not convinced? Read our article on 5 reasons why you should outsource your website copywriting.

2.    Overlooking the importance of meta data: Stick with us here – we’re not talking in a foreign language! – meta data is just a fancy term which refers to all the textual content in the back end of your website that is not visible to your readers (for example the html coding and programming which you pay IT nerds big bucks to develop for you). The problem with ignoring the data in the back end is that it is exactly this information which Google and other search engines use to determine whether your webpages are worth ranking or not. At a very minimum, make sure your meta data includes a page title and meaningful page description, and don’t neglect to include any keywords you hope to rank for as close to the beginning of your sentence structures as possible.

3.    Keyword stuffing (aka sounding like a broken record): One of the most common SEO copywriting mistakes made by newbies is falling into the trap of trying to stuff as many keywords into your content as possible. Repeating targeted SEO keywords many times through the body of your text does not help your rankings, and in fact can work against you. The Google brains trust has become too clever to black hat SEO tactics such as this, and now includes clever ways in its algorithm to be able to sniff out keyword stuffing repeat (pun intended) offenders! Instead, concentrate on writing SEO copy that is less focussed on the number of keywords, and more focussed on the quality and readability of your content. Make sure your copy flows naturally, and incorporate keywords into your titles and as descriptions on your image files.

4.    Ignoring social media: Regardless of whether you ‘like’ the idea of using social media sites such as twitter, facebook and linkedin as part of your marketing strategy, the fact is, the even Google is now recognising the importance of these medium. Creating SEO copy for your website is half the battle – sharing this content and acquiring ‘likes’, ‘followers’ and ‘comments’ will not only show Google how relevant your copy is, it is also the perfect driver for new users to visit your website.

5.    Failing to measure your efforts: If you aren’t acquainted with website tracking tools such as Google Analytics etc – familiarise yourself with these handy (and free!) reporting sites STAT! It’s extremely important to understand your website data even at a very basic level in order to continually improve on your SEO copy and user experience. Regularly monitoring the behaviour of your website visitors will not only help you to create new content which is engaging and ultimately attracts other visitors, it also will show you the areas on your site where you are losing traffic. Look out for pages which have high bounce rates, low conversion rates, and low rankings in search engine results pages.

There’s no denying that if done correctly, spending time on SEO copywriting for your website content can give you a unique advantage over your competitors. Unfortunately, the same can be said of ill-thought out and badly written SEO copy – so it pays to get it right the first time! What are your top tips on SEO copywriting – or alternatively, are there any mistakes you made when curating website content which you learnt from in the early stages of your website build you’d like to share with us?

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…But I digress. Pinterest is not just another social network; it can also be an extremely effective marketing tool (particularly for ecommerce and retail businesses offering a tangible product). Here are our top 5 tips on how to generate sales leads while pinning your little heart out:

1. Pin every single one of your product photo’s to a pinboard: By pinning a visual image of each of your businesses products (including a link to the actual product page on your website), you are effectively using Pinterest as a second online storefront to sell your wares (alongside your primary website). Not only will this generate pins and repins for your products, it will also drive traffic back to your pages where you can then convert these visitors to paying customers.
2. Use the ‘Pin it’ button on all your pages: Most sites have become socially aware and offer social share buttons for Facebook, Twitter etc. – but what about Pinterest? By offering the ‘pin this’ option to your website visitors, every time one of your business website images are ‘pinned’ it creates an inbound link directing new visitors back to your pages. This allows ‘pinners’ to easily visit your content at the click of a button, and in turn directly effects your SEO (in a positive way!)
3. Hold a competition: One of the best ways to increase your brand awareness is to use Pinterest to hold a contest which encourages repins of your product photos. For example if you sell cosmetics online, you could ask all your followers to pin and re-pin their favorite photos of your business products, and the person with who has the most number of re-pins wins.
4. Use Pinterest as a market research tool: Pinterest is a highly effective market research tool (as are all social networking sites). Use your business Pinterest account to better understand the interests of your target audience. For example, if you start to notice that one of your products is regularly being re-pinned you could use this as a basis to buy similar products in the same range. You could also offer Pinterest-only discount codes etc.
5. Include a call to action in your pins: Research suggests that a call to action in your pins (example ‘please re-pin this, ‘click to see the price’ etc.) offer an 80% increase in average engagement of pinners, than those pins that do not offer any CTA.

With recent figures showing that Pinterest has already surpassed 10million active users worldwide and of those, more than 650,000 users in Australia alone, this is one social network you should definitely be keeping an eye on as a small business owner and marketer! Do you use Pinterest for business? Have you had success generating business leads from this social medium? Tell us your top tips on how to market using Pinterest.

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1. Choose who will write the content for your articles: This will be tricky depending on how big your business is and the resources you have available. The first step is to find out if anyone within your business would like to write content for your business blogs, and secondly, if they are any good at it! Remember, writing for the web is a completely different kettle of fish to writing advertising copy or PR articles – your writers need to have the right tone and for your audience, and also the know-how to structure their posts in a way that will generate the best shares and likes on social media. Don’t have the time or resources to do it yourself? Or maybe you’re not sure if you want to have internal writers at all? There’s always the option of outsourcing your website and blog copy to a professional freelance copywriter.

2. Define your target audience: If we’ve said it once, we’ll say it again – defining your target audience is one of the most crucial things you must do before you begin posting blog articles! You may have one specific type of visitor you wish to attract to read your articles, or (as is the case with most businesses) it is likely that you will have several. The type of audience you wish to gain will determine the style, tone and topics of all the articles you write, and the more successful you are at building a clear and precise picture of who it is you want to read your articles, the better (and more shareable) your content will ultimately be.

3. Put down some measureable (and realistic!) goals: The only way you will be able to measure the success of your business blog and content marketing calendar is if you first put some thought into what success looks like for you. Writing and posting regular content on your business blog is still a regularly new form of digital marketing, and all signs point to it being a successful venture based on longevity. Write goals for 3 months, 6 months and 12 months to start with. These could include:

• I want to write x amount of blogs a month
• I want to post at least x blogs a week
• My website traffic is current x amount of visitors, by the end of the 3^rd month I would like to have achieved x amount of visitors

4. Brainstorm possible headlines for future articles: This will seem like a time-consuming and at first difficult task, but at the end of the day it will not only save you time but also provide immeasurable help each time you sit down to write a blog. The idea is to write down a ‘brain dump’ list of at least 20 to 30 (as many as you can!) possible headlines for articles you would like to write. Don’t waste time trying to refine the headlines, you just need a general idea (they can be refined at the time you start writing each one). A great way to think of ideas for headlines is by googling keyword search terms you want to rank for, and then refining your search results on the right hand side to just ‘blogs’ (click on the ‘more’ option to bring up ‘blogs’) – this will show you the types of blogs people already read on those topics you wish to be known for as well. Another great way to think up ideas is to subscribe to similar blogs within your industry, or use LinkedIn’s ‘News’ section for inspiration.

5. Populate your calendar: Once you have the headline list, the calendar will be a snap! This can be populated using a good old fashioned excel sheet or outlook calendar etc. Download our free blog posting calendar example here.

Creating a content schedule is almost as hard as writing the articles themselves, and once you’ve created your calendar you should find that the groundwork you’ve done makes it far easier for you in the long run. Do you have a business blog? What are your top tips on how to create and maintain a regular content posting calendar?

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1. Spend time defining your target audience before you begin: The best thing you can do for your business blog before you start writing is to sit down and outline who you want to read your posts. For example, if you own an ecommerce factory outlet business and your target audience is Gen Y males who want to buy cheap gadgets from overseas, then it stands to reason your business blog topics will differ completely to say, an up-market technology store which sells luxury items to older, cashed up men. Similarly, your target audience will determine the style and tone of your writing. The tighter, more distinctly drawn picture you can conjure up of your key audience (or audiences), the more relevant your topics will be, and the more likely you will attract regular subscribers (and shares!) to your business blog.
2. Write your content in an easy-to-digest format: In a world where data is a commodity and information is found at the click of a button there comes a down side – studies show that the internet is conditioning us to consume textual information in short, easily-digestible ‘info-bytes’ instead of the more traditional blocks of long-winded writing. Help your readers to find the information that is key to them by breaking up your blog posts into lists, dot points and smaller paragraphs which are sub-headed in bold. Not only are blogs written in this format easier to read, they are also more visually appealing to your visitors, and attract higher social media shares.
3. Offer an RSS feed or blog subscription form: Highly engaged readers need to have a reason to re-visit your blog to read new articles, so providing an RSS feed which alerts them when new articles are available or offering a blog subscription service can be an excellent way of generating return traffic to your website. These can be easily (and freely!) created by using an RSS service such as feedburner or for email subscriptions, mailchimp.
4. Publish on social media: Many businesses are choosing to build a social media presence these days (which is great) however, often they jump on the bandwagon without understanding where the social media ROI can be garnered from. One of the best ways to justify your time spent on these channels is to funnel traffic from social pages back to your website by publishing the links to your latest blog posts. Equally, mediums such as Facebook, Twitter & LinkedIn can be a great source of ideas for future blog post articles – for example, you could poll your social audiences on the types of topics they want to hear more about, or scan the comments you have received on your status updates for frequently asked questions that can be turned into informative business blog articles.
5. Get your articles indexed by Google: Despite the roaring debate on keyword density since Google’s Panda algorithm update, search engine optimisation should still be a key focus in any content you are producing for your website. By optimising your blog posts with keywords and keyphrases you would like to rank organically for, you will give your blog a higher chance of turning up in search engine results well after your articles have been written. Stumped on how to get started? Read our article on how to choose keywords to optimise for.

No matter what, always remember the bloggers golden rule: content is king! Put yourself in your readers shoes when you are reading over your articles before they are published – if you start yawning, it’s probably a good indication of how potential readers will feel while reading your articles too! Try to connect with your audience, and provide a resource which is valuable, interesting and easy to read and you’ll be attracting crowds of traffic in no time flat!

How did we go? Did you like our tips on how to attract more readers to your business blogs? Do you have some clever ways of attracting readership too that you’d like to share with us too?

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As you sit here reading this blog post (with one hand scrolling through your twitter updates on your smart phone, whilst simultaneously connecting with industry colleagues on LinkedIn and untagging those unflattering photos your friend tagged you in over the weekend on Facebook), see how many of the below statements you can agree with:

1. You’d choose a visit to the dentist… over giving up your facebook profile. Yes folks, it’s hard to believe but a recent study conducted in the US found that 48% of adults would prefer to have root canal therapy than give up their daily facebook habit.
2. You often wonder why gmail & outlook haven’t added a ‘like’ or *facepalm* meme response for outgoing emails.. c’mon, you just know its a great idea!
3. You’ve contracted RSI in your forefinger …for pinning ALL THE THINGS
4. You’re genuinely puzzled when you.. complain to our friends and colleagues about the latest klout score measurement modifications, only to be met with an equally puzzled friend who asks if klout is a euphemism for  something kinky.
5. You think it’s perfectly acceptable that a person you’ve never met in real life …is intimately equated with all aspects of your latest meal (via the photos you’ve proudly snapped using various artsy filters on Instragram)
6. You’ve gone way past the traditional mundane tweet habit of letting your networks know the exact times, dates and movement patterns of your personal grooming routine.. not when you can now go one step further and insist on creating infographics which realistically represent you average work/life movements.
7. You’re campaigning heavily at work to have business cards replaced with QR codes.. or taking it that one step too far by adding your twitter handle to the bottom of work presentations (given that the audience is made up of the people you literally you’ve sat next to for the past 2 working years)

I’ll throw one more personal insight into the mix – the day I knew I had finally crossed over to the social media dark side was when my fellow work colleagues started referring to me as ‘The Twitter Machine’ (or TM for short) at work!

What was the one thing or personal experience that made you realise you had an unhealthy social media addiction? I’d love to know! (or tell me on twitter @Jessclicka #SMAddict hahah!)

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1. Automating your updates: This is the number one offense businesses make on twitter!! No matter if you are tweeting B2B or B2C, you should never automate your twitter feed – put yourself in the mind of your intended audience (who have followed you on Twitter for a reason!) ..would you as a fan, then like your twitter feed to be clogged up by uninteresting, useless tweets? No of course you wouldn’t. If you struggle for twitter content, try posting links to relevant articles you’ve read related to your industry, funny pictures (again relevant to your products & services) …or better yet, create a business blog where you can regularly drive traffic to your website through your business blog articles, that way you not only gain followers but also website traffic too.
2. Tweeting too little: There’s nothing worse than following a business on twitter that initially tweets out a few updates, but then after time forgets they even had an account in the first place, and you never hear an update from them again! Tweeting regularly not only gives your business a better chance of building your follower numbers, it also engages your audience with food for thought and shows you are a market leader and influencer within your chosen industry.
3. Tweeting too much: There is such a thing as over-sharing, so make sure you tweet regularly but not so regularly as to annoy your twitter followers. A good rule of thumb to follow is to test what is the best amount of tweets per day for your individual account – for instance, try posting one tweet on the hour every hour one day, versus every two hours the next day and thus find your tweeting ‘sweet spot’ – aka the best amount of updates that brings in the maximum amount of new followers, without losing followers along the way.
4. Acting like a twitter-bot: Twitter and other social media networks have revolutionised the way businesses market their services in that traditionally it was more of a one-way channel, but now you are able to have a proper conversation with your fans and potential buyers. Tweeting for your business can provide you with a valuable outlet to build up a persona for your company in line with your branding message; so when tweeting, try to keep the tone conversational and don’t be afraid to inject your own personality into your updates.
5. Sending irrelevant tweets out into the twitterverse: Your fans and followers on twitter (and in fact, all your social networks), have signed up to receive your business updates on an assumption that you will be providing informative posts based on your core business. So, no matter what you do always ensure that your tweets are relevant otherwise you risk the chance of alienating your audience and losing the followers you have so painstakingly fought to achieve in the first place.

There is no denying that Twitter has the potential to drive the largest amount of traffic to your website over other mediums such as Facebook & Google+, so its important to ensure that your tweets are engaging to your fan-base. Do you have any tips on what to do (or what not to do) when tweeting for business?

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