So you’ve set up your facebook fan page and started to gain some much sought-after fans – but now what? Did you know that having 100 fans doesn’t necessarily guarantee that your status update will be shown in 100% of your fan’s newsfeeds?
Facebook measures the ‘relevancy’ of your posts based on how many ‘likes’ and ‘shares‘ you receive, and it is this relevancy score (also known as ‘edgerank’) which determines how many people will ultimately see your update. For this reason, it is not only important to post regularly, but also to choose highly targeted and engaging subjects to write about. The below are 10 great ideas to get you posting in no time:
- Links to industry news: Linking to articles and blogs which are relevant to your business is one of the easiest ways to start sharing with your fans, and establishes your brand as an industry heavyweight and thought leader
- Post an original blog article hosted on your website: Business blogs are one of the best tools in your digital arsenal when it comes to content marketing – writing and posting regular articles to your blog, and then sharing the links on your social media channels is an excellent way to drive traffic back to your website (and ultimately build your customer base)
- Funny images: Photos and pictures help you to connect with your fans on a visual medium – and are one the most-shared updates on Facebook – in fact, funny images are 80% more likely to be ‘liked’ because of the entertainment factor! One thing to note though, always keep the subjects of the images relevant to your industry… One of the biggest reasons for facebook fans ‘un-likeing’ pages is because of irrelevant content.
- Interesting videos: Similarly, video sharing is an excellent visual tool where social media marketing and content sharing is concerned – in fact, Youtube is the second most searched database on the internet second only to Google!
- Quotes: Again, so long as you can find quotes by relevant industry leaders, quotes can be a great way to differentiate your brand from your competitors. However, be warned – quotes are not for everyone! Before you post, consider your who your target audience is – would they be inspired by a quote, or would they just think it was cheesy and outdated?
- Highlighting a ‘fan of the month’: Choosing one of your facebook fans who regularly shares and likes your content to highlight each month in a post can be a great way to create brand ambassadors and also acts as a free conduit for testimonials and recommendations for your business.
- Host a competition: There are plenty of ways to build inexpensive promotions on Facebook – for instance, invite fans to tag themselves in your product pictures for a chance to win that prize, or ask them to refer a friend to build your fan base.
- Ask for feedback: Your fan page is an excellent source for market research -eg. what sort of products your fans might like to see stocked by your business, what sort of questions they have etc
- Create an event: Events are similar in theory to offline invitations – they even offer opted-in fans reminders every time you update the event page – and best of all, it doesn’t even have to be a physical event – try creating a virtual event for fans to participate in your next online sale!
- Promote your other social media networks: The online arena is probably the only forum where it seems to be ok barrack your products and services - so why not indulge in a little shameless self-promotion! In fact, if your fans are following you on Facebook, they’re probably the most likely people to want to follow you on other networks too!
Do you manage the facebook fan page for your business? Are you struggling to post great updates? Or do you have some great tips of your own for content that is sure to get shares and likes by the bucket-load? Don’t be shy – let us know your secret!
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